PORTFOLIO

Built for

Growth.

Content creation, digital strategy, and visual storytelling crafted for brands ready to stand out.

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VIDEO CONTENT

Vertical Videos

Short-form video crafted for scroll-stopping impact. Each piece built to perform on TikTok, Instagram Reels, and YouTube Shorts.

FEATURED VIDEO

Behind the Scenes — Local Cafe

A day-in-the-life reel capturing the morning rush at a St. Pete coffee shop. Shot on location, edited for TikTok and Instagram Reels — earned 27K views in the first 48 hours.

27K views · TikTok + IG Reels · 0:32 runtime

More videos

1 / 7

0:28

Product Showcase

Boutique · Instagram Reels

0:45

Event Promo

Market · TikTok

0:18

Tutorial — 3 Tips

Service Business · YT Shorts

0:36

Customer Shoutout

Restaurant · Instagram Reels

0:22

Day in the Life

Fitness Studio · TikTok

0:15

Before & After

Salon · Instagram Reels

0:40

Poll & Q&A

Brand · IG Stories

Graphics & Design

Event flyers, artist promotions, and product photography created for local businesses.
From the Archive

More design work.

Selected pieces across event promotion, brand identity, and editorial campaigns, for local businesses, galleries, and independent artists.
01 / 12
Featured
Event Promo

First Friday, Vol. 04

Central Ave District
Artist Promotion

Hyde Park Sessions

Local Music Series
Gallery Flyer

Solo Show

MMG Tampa
Editorial

Field Notes, Issue 07

Independent Zine
Product Campaign

Coastal Roast Cold Brew Launch

St. Pete Coffee Co.
Recurring Event

Vinyl Night

The Bends Bar
Print Campaign

Harvest Market Fall Series

Pinellas Growers
Logo and Merch

Tide and Co. Apparel Drop

Surf Brand
Drag · Scroll · Click →
08%

RESULTS & ANALYTICS

Real numbers from real campaigns.

A twelve-month organic growth campaign across four platforms — built from scratch, with zero ad spend. These are the results when strategy, consistency, and local Tampa Bay insight come together.

TIMEFRAME: FEB 2025 — FEB 2026 · PLATFORMS: TIKTOK · INSTAGRAM · FACEBOOK · YOUTUBE SHORTS · 100% ORGANIC

The highlights

FOUR KEY INDICATORS

CROSS-PLATFORM VIEWS

649K+

All platforms combined

TOTAL ENGAGEMENTS

8,072

Likes · Comments · Shares

ACCOUNTS REACHED

135K

Unique organic reach

FOR YOU RATE

76.5%

Discovery-driven traffic

Platform by platform

FOUR CHANNELS · DISTINCT STRATEGIES

TIKTOK

365 DAYS · 2025—2026

592K

POST VIEWS

27.3K

PEAK SINGLE DAY

YOUTUBE SHORTS

28 DAYS · FEB 2026

20.2K

CHANNEL VIEWS

8.8K

PEAK SINGLE DAY

INSTAGRAM

AUG 2025 — FEB 2026

37.2K

POST VIEWS

+330%

GROWTH AUG→NOV

FACEBOOK · META

365 DAYS · 2025—2026

135K

ACCOUNTS REACHED

9.5K

PEAK DAY REACH

“Every number on this page was earned organically — no boosted posts, no ad spend, no shortcuts. Just strategy, consistency, and content that connects.”

— BETH PENNOYER

What it means

QUALITY INDICATORS

VIRAL CONTENT RATE

3×

Viral spikes across multiple platforms, each exceeding 10,000+ daily views — all achieved organically.

ENGAGEMENT QUALITY

1.24%

Combined engagement rate — likes, comments, and shares — above organic platform averages.

PLATFORM DIVERSIFICATION

4

Active platforms with distinct content strategies — all growing in parallel without paid promotion.

100% ORGANIC · NO PAID PROMOTION · BETH PENNOYER · PORTFOLIO

Like what you see?

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